5 REASONS TO CHOOSE US
PROUD FIRST MOVERS
Our underwear is truly unique — in fact, it was the first of its kind in the world. Our specially developed 0.18 mm Gravity Membrane™ blocks the last drop that often ends up in your underwear, no matter how much you shake or wipe after a visit to the toilet.
It’s a problem more than 60% of men know all too well.
The membrane is 100% breathable, and you won’t notice any difference whether you’re wearing our underwear or your old favorites from the drawer.
365-DAY HOLE-FREE GUARANTEE
Underwear shouldn’t fall apart after three months. That should go without saying - but unfortunately, it’s not always the case.
That’s why we’ve made it simple: If your BASIC+ALLY underwear develops a hole within the first year, we’ll send you a new pair.
No hassle - No discussion.
MADE WITH RESPECT
We manufacture our products in Portugal — with partners we know and trust. That means our seamstresses have fair working conditions, proper pay, and the right to both parental leave and holidays. Not because it looks good in marketing, but because it should be a given.
We also set high standards for our materials: bamboo viscose that is soft, breathable, and free from harmful chemicals — and we make every effort to minimize waste and transport wherever possible.
For the same reasons, we choose not to produce in the East, where working conditions are often harder to control.
OLD-FASHIONED SERVICE
We answer emails. We pick up the phone. We reply on social media. And we do it fast.
It may sound simple, but we mean it when we say good old-fashioned service. No support tickets. No waiting three days for a standard reply.
With us, it’s real people answering. And if we’ve made a mistake, we fix it. Period.
SATISFACTION GUARANTEE
Buying underwear from a new brand should feel safe — especially if you’ve never tried it before.
That’s why we offer a 365-day FULL return policy. Not just on unused products — but even if you’ve tried them and they simply don’t feel right.
Of course, you can’t return something you’ve worn for a year. So please test one pair before you open them all.
But if, after just a few wears, you realize they’re not for you? You’ll get your money back. No hassle.
We believe that’s the fair way to do it. And it’s exactly the kind of guarantee we’d want ourselves.
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